Strategies for Making Smart Price Adjustments When Selling Your Home

Your home has been listed for weeks—or even months—but the offers just aren’t rolling in. Maybe you’ve had a few showings with lukewarm feedback or none at all. Don’t panic. It doesn’t mean your home won’t sell. It might just be time for a strategic pricing adjustment. 

In this blog, we’ll explore why pricing matters, how to know when it’s time to adjust, and the best ways to do it without leaving money on the table. Whether you’re selling FSBO or with a Realtor, these tips will help you navigate price tweaks with confidence. 🙌

Why Pricing Adjustments Matter

💡 The Power of Competitive Pricing

Today’s buyers are savvy. They compare homes in real-time—by price, photos, and features. If your home is priced too high, it could sit on the market and lose momentum. 🕰️

Pro Tip: Homes that stay on the market too long often seem “stale” and trigger red flags with buyers.

🚩 Signs It’s Time to Adjust the Price

• Few or no showings after a couple of weeks

• Feedback suggests it's overpriced

• Similar homes are selling faster at lower prices

Example: A Saskatoon home sat for 60 days with no bites. After reducing the price by 4%, it sold in just two weeks.

When to Consider a Price Adjustment

⌛ Timing Is Key

The first 30–45 days are crucial. If you’re not getting traction, act quickly.

🔥 Pro Tip: Early adjustments are more effective. Don’t wait for the listing to go cold.

🏘️ Consider the Market Conditions

• Seller’s Market? You may need less of a drop.

• Buyer’s Market? You’ll need to be sharper with pricing.

📅 Factor in the Season

Summer and early fall are hot times for real estate. If you’re heading into winter, a price tweak might help you catch attention before the market cools. ❄️

How to Adjust Your Price Strategically

🧠 Run a Fresh CMA (Comparative Market Analysis)

Use current data to re-evaluate your price:

• Homes sold in the last 30–60 days

• Similar in size, layout, and location

🔽 Make a Meaningful Adjustment

A 2–5% drop can create fresh interest and new inquiries without undervaluing your home.

Example: A $400,000 listing reduced to $389,000 hits a new price bracket, widening the buyer pool.

❌ Avoid Small, Repeated Drops

Multiple $2,000 or $5,000 cuts can signal desperation.

✅ Pro Tip: Make one strong move instead of several weak ones.

Communicating the Change Effectively

🌐 Update All Channels

✔️ MLS
✔️ Realtor.ca
✔️ Social Media
✔️ Flyers & Signage

🔁 Announce the New Price Loudly

Example:
🚨 New Price Alert!
Just reduced – this beautiful 3-bedroom home in Saskatoon is now listed at $389,000! Schedule your private showing today.

📞 Re-Engage Buyer Agents

Let agents who’ve shown the property know. An email blast or a direct message can reignite interest. 🔥

Additional Tips to Boost Interest

📷 Refresh Your Listing

• Take new photos or add a virtual tour

• Highlight new updates or staging changes

🏡 Host an Open House

Invite buyers to rediscover the home at its new price.
Example: “🎈 Join us Saturday from 1–3 PM! New price, same beautiful home.”

🗣️ Respond to Buyer Feedback

Did buyers mention a cosmetic fix or awkward layout? Take that feedback and make simple adjustments to help justify the new price.

🎯 Final Thoughts: Price Right, Sell Smart

Adjusting your home’s price doesn’t mean you’re giving up—it means you’re adapting to the market and staying competitive. 

With the right data, timing, and messaging, you can create a new wave of buyer interest that gets your home SOLD. 

📞 Need expert pricing advice in Saskatoon?
Call me, Jack Bouvier, at (306) 370-6179. Let’s price it right—so you can move forward with confidence. 🏡💸